On this page: Opportunity | Solution | Impact
The Transformation of Goodwill Industries International: An Analytical Perspective
The Opportunity
Addressing changing workforce needs
The US labor market is undergoing rapid evolution, driven by automation, AI, federal spending shifts, and demographic changes. This transformation necessitates a fundamental shift in workforce priorities, with a focus on upskilling lower-wage workers for new roles, potentially affecting 12 million workers by 2030.
With a vast network of over 15,000 workforce development team members and supporting 1.7 million individuals annually, Goodwill Industries International is positioned as a key player in providing job training and career placement services in North America. Recognizing the need to adapt to shifting workforce demands, Goodwill embarked on a journey to empower individuals from diverse backgrounds with the skills required to seize emerging opportunities.
“While everyone knows our stores, we do so much more,” says Steve Preston, president and CEO of Goodwill Industries International. “Our mission is to put people to work, and we believe everyone needs the opportunity to find purposeful employment. As our world changes, we want to help individuals gain the skills to not only adapt but truly thrive.”
Collaborating with local Goodwill organizations, Goodwill Industries International developed a robust capability-building approach to support job seekers and career advancers in transitioning to roles that demand new skills. Nora Gardner, a McKinsey senior partner, emphasizes the transformative potential of equipping millions of workers with future-proof skills to drive economic growth and expand career opportunities.
The Solution
Building a clearer path to higher-paying jobs
Goodwill Industries International, in partnership with McKinsey, enhanced the Opportunity Accelerator®, a workforce development framework aimed at facilitating employment and career advancement for individuals in the US and Canada. The framework encompasses career goal assessment, occupational and digital skills training, and job placement services, supported by wraparound services to ensure holistic success.
To scale this initiative, Goodwill streamlined the Opportunity Accelerator offering into a consistent, easily deployable package across its network of workforce development centers. By standardizing services, improving operations, and expanding reach, Goodwill aimed to empower more individuals to navigate the evolving labor market successfully.
“What makes these offerings unique and impactful is their comprehensive approach,” says Nora. “By starting with a deep understanding of each individual’s goals, and then providing tailored training, local Goodwill organizations not only help people find jobs but also ensure they achieve meaningful, long-term success in their careers.”
Utilizing insights from the McKinsey American Opportunity Survey, Goodwill tailored its approach to address the needs of underemployed segments. By leveraging McKinsey’s expertise, Goodwill refined its programs for vulnerable groups and optimized operations to deliver high-quality services effectively.
The Impact
Scaling workforce success
The collaboration between Goodwill Industries International and McKinsey has laid the groundwork for the widespread adoption of the Opportunity Accelerator approach across North America. By enhancing technology and data scalability, Goodwill aims to provide a consistent and reliable experience for job seekers, ensuring each individual receives tailored support for career advancement.
Bryan Hancock, a McKinsey partner, emphasizes the importance of data and technology in empowering this effort, enabling the tracking of program effectiveness and enhancing user experiences. By streamlining the Opportunity Accelerator journey and focusing on essential services, Goodwill aims to foster sustainable careers and drive economic impact for individuals, families, and communities.
FAQ
1. How does Goodwill Industries International support job seekers?
2. What are the key components of the Opportunity Accelerator framework?
3. How does McKinsey contribute to the success of Goodwill’s workforce development initiatives?
Conclusion
Goodwill Industries International’s strategic partnership with McKinsey has transformed its approach to workforce development, enabling the organization to empower millions of individuals with the skills needed for the jobs of the future. By focusing on data-driven solutions, scalable frameworks, and impactful outcomes, Goodwill is paving the way for inclusive economic growth and sustainable career opportunities.
